The Stacks News

Launching Mobile Websites for Artists

Last June we launched a group of mobile websites along with Adobe for their Flash 10.1 for mobile announcement. Since then Mike Mignano, Jackie Balzer and I have made frequent updates to the framework to give our artists the most feature rich and portable sites in the business. We’re now in the process of rolling out this functionality for more of our artists on the Cisco EOS platform and thought it was time to stop writing code, and to instead write a blog post.

We’ve launched a few dozen sites on the framework with features focusing on location, immediacy and availability (supporting iOS, Android, Palm OS, Blackberry 6+, Nokia Maemo and Windows Phone). All sites have the basics like photos, videos and news from the artist – with extra features like full length audio and video on Flash enabled devices. We’ve also included twitter feeds, photos the artists take with their own phones, fan photos and calling via IVR for artists who participate.

But it’s the event features that we’re really excited about.

Since nearly all smartphones are geo enabled we’ve added some exciting new location based features. When a fan first hits the site, we ping their location and will show a lightbox with nearby tour dates (if applicable) as well as links to buy, retweet or even check-in via Foursquare without leaving the artist’s site.

On the tours page, we allow fans to filter shows by distance, see directions to the show, a map of the venue, nearby hotels, transportation, entertainment and food. Bands like 3OH!3 are even giving discounts and running exclusive promotions based on these Foursquare check-ins.

Check out the Trey Songz mobile site here.

Read the Adobe press release here.

--Eric S.

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